The Natural Dentist Cavity Zapper Fluoride Gel Toothpaste is a great tasting kids toothpaste that uses effective natural cleaning ingredients to provide maximum protection against cavities - it's SLS-free and has no artificial dyes or sweeteners. Your kids want fun and a taste they like from their toothpaste. You want a proven cavity fighter they will use. Our scientists and flavor experts developed this toothpaste to satisfy you both. Cavity Zapper is an SLS free toothpaste with fluoride - a sodium fluoride toothpaste, the safest toothpaste fluoride available. Keeping gums and teeth clean with gentle ingredients helps prevent gingivitis. You want no SLS because it is an irritant included in many products just to create suds. It doesn't boost cleaning, just enhances the impression of cleaning.