What is noni fruit?Noni is a type of fruit from the Morinda citrifolia tree, native to southeast Asia and cultivated in tropical regions throughout the world. Potato shaped and bumpy-textured, noni fruitalso called cheese fruithas dense flesh and very little juice. It changes from light green to yellow to white as it ripens. With a strong smell and bitter taste, noni fruit is consumed raw with salt or cooked with curry. The seeds can also be roasted and eaten. Traditionally, Polynesian cultures used noni fruit to promote general good health and for menstrual, digestive and urinary support.* How does noni fruit support health?Contains phytochemicals including fatty acids, lignans, beta-sitosterol, polysaccharides and alkaloids.The potential health benefits of the fruit may be attributed to its antioxidant flavonoids and lignans.*Why choose Vitacost Noni Fruit?Provides nutrients without having to eat bitter noni fruitSupplies 1,300 mg of noni fruit extract per 2-capsule servingContains 90 servings per bottleGreat value!About VitacostAll Vitacost products are laboratory tested to meet FDA standards for identity, purity and composition. All products are tested for heavy metals, microbiology and contaminants. Vitacost products are produced in a NSF Certified facility. Freshness is guaranteed. *These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.